Introducing the New RAM® Mounts WebsiteBy Bryden McGrath
October 4, 2018
If you haven’t noticed yet, we’ve rolled out some major changes to rammount.com. The redesigned website includes more than 20,000 combinations of components for the RAM® Mount Builder (more on that below), 22,000 rewritten words for clarity and new pages, and 800 new graphics.
The RAM® team approached the website redesign from two viewpoints. One, to deliver the best possible consumer shopping experience. And two, from a commercial perspective since a wide range of businesses use rammount.com to find mounting solutions for specific industries.
Keep reading to find out more about the new website and three key features – the RAM® Mount Builder, enhanced search results, and redesigned category pages.
RAM® Mount Builder
With the new rammount.com Mount Builder, it’s easy to find the recommended mounting solution for your device – all in three steps.
First, select your device from a list including:
- Fishing Rod
- Handheld Radio
- LED Spotlight
Next, choose your type of activity or vehicle. And third, you can choose your preferred mounting location. Based on your choices, the Mount Builder will show you a compatible mounting solution.
Enhanced Search Results
When searching for kits and components, you’ll see several improvements to search results.
Aside from larger images and recommended pages, each result includes ball size and arm length if applicable. In the upper right hand corner, you can click to expand a ball and arm legend that shows the different sizes and lengths:
- Ball and socket sizes:
- A (9/16″), B (1″), C (1.5″), D (2.25″), E (3.38″)
- Socket arm lengths:
- Short, medium, long
On the left hand side, you’ll still see plenty of options for narrowing your search – by solution type, device, vehicle, mount function, and product line.
Last but not least, more than 4,000 part titles have been shortened. This means part titles will no longer be cut off in search results, and will often provide more relevant information.
New and Redesigned Category Pages
If you’re browsing rammount.com, there are several new and updated consumer category pages to help you find the right mounting solutions depending on the activity. These new categories include:
- On Road
- Automobile, Motorcycle, Road Bike, RV/Motorhome
- Off Road
- ATV/UTV, Dirt Bike, Mountain Bike, Vehicle
- On Water
- Inflatable, Kayak, Paddleboard, Powerboat
- In Air
- Airplane, Aviation Sports, Corporate Jet, Helicopter
- At Home
- Accessibility, Blogging, Phone & Tablet Mounts, Under Cabinet
- On Snow
- Ice Fishing, Snowmobile
From the consumer dropdown, you can find pages for top solutions, product lines, devices, and brands. If you’re looking for business solutions, you can choose from a variety of different industries and see case studies via the dropdown menu in the navigation.
What new rammount.com feature are you most excited about? Let us know in the comments!
Category: Company News