RAM Mounts supports key product launches at Outdoor Retailer - RAM Mounts BLOG

RAM Mounts supports key product launches at Outdoor Retailer

By Eric Berto

August 12, 2016

At the recent Outdoor Retailer show and conference, more than 25 different partners and OEMs utilized RAM® Mounts.

From marine electronics to personal navigation and stand up paddle boards, RAM Mounts customizable mounting ecosystem has helped add functionality and features that appeal to customers around the world.

As we looked around the room at all of the exhibitors, we gained an appreciation for the imaginative ways that outdoors products makers are integrating RAM Mounts into their products.

Take your game outside

According to research from the Outdoor Retailer Association, nearly half of all Americans — 48.4% — participated in at least one outdoor activity in 2015. That equates to 142.4 million participants, who went on a collective 11.7 billion outdoor outings.

Outdoor activities are also big business. It’s estimated that spending on outdoor recreation would generate more than $646 billion in revenue for American companies.

RAM has experienced another trend first hand: the rise of paddle sports. According to the ORA, stand up paddling increased participation an average of 26 percent from 2012 to 2015. Kayak fishing, white water kayaking and sea/tour kayaking also saw some of the biggest participation increases during that time. Our partners such as Jackson Kayaks, Perception, SUPATX, Hobie, Pau Hana and Tahoe SUP are innovating in this space well beyond their RAM Mounts integrations.

New products making their debut

Our partners at Red Paddle Boards, Gear Aid, Jackson Kayaks and others had brand new products making their debut at Outdoor Retailer.

The Red Paddle Boards debut of its MSL technology and custom integration of RAM Mounts was a quick favorite at the demo day. Jackson Kayak also gave us a sneak peek at its brand new Flex Drive technology.

Jackson Kayak 2017 FlexDrive

Posted by RAM Mounts on Tuesday, August 2, 2016

We also got to check in on the latest LED lighting products from Gear Aid. Gear Aid is packaging its compact and ultra-bright lights with an array of RAM Mounts bases and arms so you can customize how you mount it.

RAM Mounts gives you the ability to customize a mounting solution across any sport or activity that you’re passionate about. Outdoors companies are integrating camera mounts, cell phone mounts and even paddle-tracking hardware into their products using RAM.

So, what adventure are you going to take RAM Mounts on?


Category: Company News.Interests

Leave a Reply

Your email address will not be published. Required fields are marked *